The only thing worse than running out of milk is living in THE TOWN WITHOUT MILK. An entire town is transformed into the depressing Drysville, complete with its own ballad. Wild postings. film, bumper stickers.
When the Got Milk? campaign was at its peak, it was everywhere. Nothing to do except make fun of STILL forgetting to buy milk. Film.
You can't sell a mouthful of cookie as a hardship to kids. But you can ask them what it means to be without milk. And then take it VERY seriously. Virals, film.
Nothing will make you want a glass of milk more than watching a dog eat peanut butter. Film.